Blog Management & Writing Services
Most digital marketers will agree that blogging is the best way to drive new and returning traffic to your website, and we tend to agree. After all, websites that currently have active blogs receive 97% more links than websites that don’t engage in content marketing. Our team of writers is versatile and responsible. We take time to learn your business’s inside and out so we can achieve a unified voice to better depict your companies goals and positioning online.
New, Creative Blog Writing And Content
1. Content Evaluation: The beginning phase is to conduct research and set benchmarks. We’ll conduct interviews with you and your team to gather information and put together a preliminary content marketing strategy that gets you closer to reaching your goals.
2. SEO Planning: The second phase is to scope out projects and create an editorial calendar for your business. Our team will use their research to identify the most effective means of reaching your goals.
3. Content Creation: Creating content is what we do best. Before becoming a web design and marketing agency, 2Rivers was a performance SEO based business. During this phase, our creative writers will write, design and polish your website content. After you review it and provide feedback, we will make the appropriate changes before making your content “Live.”
4. Content Optimization: Optimizing content is different for all businesses, some things work better for some companies than others. In the last phase, we identify what works and do more of it. We are constantly measuring your content against your KPIs to make sure we’re on the right track. We’ll work to optimize existing content on an ongoing basis and review and revise your strategy every 3 months as needed.
Responsive and Mobile Friendly Websites
Is your website responsive and MOBILE FRIENDLY? Does your website adapt to the size of the various screens and devices? As our technology and devices change, so do our viewports. Making sure your outdoor website design is seen in its best through a mobile responsive design is important. The whole point of looking up content on the go is it’s convenient, don’t inconvenience your visitors
There are many SEO benefits for providing the best possible user experience. Your website should be an easily navigable, clearly searchable site with relevant internal linking and related content. All the stuff that keeps visitors on your website and hungry to explore further. One of the biggest mistakes other companies make when writing new website content is writing specifically for search engines and not the consumer. We Optimize For The Consumer!
Page Speed Optimization
Page Speed Optimization… It Matters.
Does your website take more than 3 seconds to load? If it does you have a problem, 53% of people will leave your website if it doesn’t load within those three seconds, meaning your losing customers. Google has indicated site speed is one of the signals used by its algorithm to rank pages. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation. Keep your visitors on the site longer with faster web hosting.
Create Quality Content
Quality content, not quantity!
Do you regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? Do you write for actual human beings rather than the search engine itself? Well, you should. Your companies website pages should have a clear, well-designed purpose for each page, which is imperative to your website’s Google ranking success. We don’t just create content that readers enjoy, we create a variety of shareable content for social media!