Email Marketing Personalization – It’s Not About First/Last Name. It’s About Relevant Content
Email Marketing made simple! We can create simple emails or full-fledged newsletters and send out to your current customers or potential customers. 2Rivers Media uses Constant Contact and Mail Chimp for email marketing. With their easy to use and cost effective interface, these are the best two options available for email marketing. After all, time is money.
Email Marketing Campaign Essentials
There are a few different pricing options depending on how big your email marketing list is and how often you will send out your bulk emails. At 2Rivers Media we need to understand your plan so we can recommend an email marketing platform that works for you and your company.
The stats don’t lie. Every $1 spent on email marketing produces $44 in return, probably because 58% of adults wake up and immediately check their email (mostly on smartphones). Email remains 40 times better at converting people than Facebook and Twitter.
TIMING and FREQUENCY of emails are crucial when running an email campaign. We recommend Tuesday through Thursday, after 8:00 am, or 12:30 pm. Why? Because Monday morning will have a back-up of email, and will more likely be deleted. Also, emails overnight will be more likely deleted due to the quantity of other emails everyday.
This is a big part of what we do and we believe in it. 95%of the time, the customers on your email list simply aren’t making a purchasing decision. Our email marketing campaigns are built not just around initial sales, but what your customers would find INTERESTING and ENGAGE with during the times when they’re not on the brink of a purchase or researching a future purchase.
Gathering the correct information and creating specific lists will GREATLY IMPROVE your email marketing results. Depending on the website, some customers will not be interested in all you have to offer. Creating a variety of category specific sign up forms will help you target your customers better.
To prevent falling behind on campaigns mid-year, we create an email marketing plan that projects multiple messages, anticipating holidays and special events throughout the year. We work backwards from the preferred launch dates to set deadlines for writing content. Shooting for three to five emails monthly is a good idea. Creating how-to videos and tutorials about your business, product or website work great for E-News blasts.
Contact 2Rivers For All Your Grand Junction SEO Marketing Needs!
2Rivers Media® provides your small business with the email marketing tools that few other outdoor marketing firms can. We strive to make our websites the best out there, and it shows in our work. We offer a variety of different models to our clients to help them out perform their competition. Bring us your project and see how we can help develop your idea into a full-fledged design.
GRAND JUNCTION MARKETING SERVICES