Should your business get “Google Guaranteed”?
Businesses through Google Local Service Ads can now apply to become “Google Guaranteed”. Offering another level of reassurance to customers, Google Guaranteed is the latest in consumer protection from Google that also sets you apart from your competition.
Google Guaranteed is offered to the majority of home service providers, lawyers and a host of other professional services. Displayed at the top of search, and with an easily visible green badge showing a checkmark, these ads may draw more attention over typical search ads.
What is Google Guaranteed?
When you sign up for Local Services Ads, you automatically become a Google Guaranteed business. People trust Google as their number one search engine, which is why the Google Guarantee can help you build a strong reputation online. This gives consumers peace of mind knowing they are working with a reputable business professional.
Have a customer that is unhappy with the quality of your work? Google may refund up to the amount paid for jobs booked through Local Services Ads, with a lifetime cap for coverage.
How do you know if a business is “Google Guaranteed”?
Google Guaranteed businesses will display a green check in the top left corner of Google’s search results. Only 3 will display in the immediate search results, with the rest shown upon clicking “more”.
The badge that earns you business.
Whether you’re a home service provider such as a painter or home inspector, getting the Google Guaranteed badge will tell your customers that your business is verified with Google and backs the services your provide.
Professional industries such as lawyers, real estate agents and event planners can also get Google Screened and display the badge of confidence as well.
What industries are available in the United States?
While Google is constantly changing, as of this current writing, the following industries are available to get the Google Guarantee.
- Appliance Repair
- Carpet Cleaning
- Countertop Services
- Financial Planning
- Garage Door
- House Cleaning
- Junk Removal
- Lawn Care
- Pest Control
- Real Estate
- Tax Services
- Tree Service
- Water Damage Services
What does your business benefit from the Google Guarantee badge?
As of right now, the Google Guaranteed Ads program is the most efficient way for a business to rise to the top of Google Search and display even above typical pay-per-click (PPC) Google Ads.
What displays on your Google Screened sponsored result?
- Company Name
- City, and or cities you service.
- Phone number.
- Hours of operation.
- Google customer reviews and ratings.
PPC VS PPL VS Organic SEO
Pay-Per-Click Ads: As the name implies, with pay-per-click ads, you pay or bid on site clicks. Whether or not you convert that lead, your paying for that click. PPC Ads are displayed in a variety of forms and in various places throughout Google. Google PPC ads are typically text or graphic display ads.
Pay-Per-Lead: Unlike PPC ads, with pay-per-lead ads, you only pay if it is an actual lead. Your paying for leads, not clicks. While this does sound great, it is more expensive than typical PPC advertising. But… If someone calls from out of your local service area you can debate that “lead” as it is not a valid lead. This is Google’s way of protecting you and making sure you get legit leads.
Organic SEO: Residual links! Unlike PPC and PPL advertising, organic SEO cost nothing but time and or someone service costs, but offers the benefit of a 1-time fee. Once that page is created it will remain in Google until you remove it from your website. PPC and PPL ads will only display if you are currently paying for them.
Are there any cons to getting Google Guaranteed?
Applying for this has no negative effects on your business. There are however costs to using the program. While the program is new, it is a revenue source for Google so costs are sure to eventually increase over time.
How much does Pay Per Lead Ads cost?
You set your budget based on the number of leads you want. The exact cost of your ad is determined by your location and your industry. Get an estimate on our cost tool.
Want to stand out from the competition?
Start collecting Google reviews today and showcase how awesome your businesses services are.