Improve how customers see your brand online with reputation management services from 2Rivers Media. Your businesses online reputation is important as it helps to increase customer trust, build industry authority, and even generate more sales. Unlike PR firms that leverage business relationships, online reputation management (ORM) services are used to achieve the same goal, but through monitoring and managing your brand’s reputation and media interactions online.
Media channels that require management.
Owned media channels: Things like your website or blog which your business controls. Ways to improve this include creating relative content, branded keywords, generating backlinks and managing local listings like Google My Business, Yelp, and others.
Earned media channels: Things like press coverage of your business, forums, blog posts on other websites, and content shared on review websites like The Better Business Bureau, Trust Pilot and more.
Paid media channels: Paying for content to be published on a website or blog is considered to be a paid media channel. Other things that fall into this category are Google Ads, social media ads, and boosted social media posts.
Shared media channels: A shared channel is going to include things like content posted and shared across social media networks that are curated by your customer. By monitoring your brands mentions across various social media outlets you can mitigate any “damage” to your brands reputation as quickly as possible.
Want to know what your businesses online reputation looks like? Pull up an incognito window in Google and take a look for yourself!
Your Online Reputation Management Company
Maintaining a good image online is important to running a successful business. Contact 2Rivers today to see how we can help maintain and improve yours.