Pay Per Click Advertising
Pay Per Click Advertising
Throughout the years, pay per click advertising has proven to be one of the best marketing strategies online. This cost-effective tool allows businesses to develop their own marketing plan, manage their ad spend and reach thousands of customers it wouldn’t have been able to otherwise.
The best thing about it? Everything is measurable! With Microsoft and Google’s pay per click advertising you see your ROI for every dollar you spend on every ad we create. No more guess work. See how traffic from ads translates to site visits and which of those site visits purchase or convert.
With pay per click marketing we can create targeted ads that increase customer purchasing and speed up the buying journey. Target customers who are searching for similar products, demographics or even your competitors’ products to increase visibility online and sales.
Utilizing PPC ads, new online businesses can obtain traffic in the short term while their offsite and onsite SEO campaigns gain traction.
Types of PPC Advertising.
- Google Ads
- Microsofts Ads
- Facebook Ads
- Amazon Ads
Combined with SEO marketing, pay per click advertising generates targeted results that offer your business maximum visibility online, retain relevant traffic and deliver results not only in the short term, but long-term as well.
“Your website is your businesses lifeline, treat it like one.”
Directly no, Pay-Per-Click ads do not boost your SEO. However, good traffic from a quality PPC ad campaign can help raise overall traffic and reduce bounce rates which do have a positive impact on your websites SEO.
2Rivers has an extensive list of keyword research tools that help find keywords that generate traffic, offer the best ROI and are related to your business. We present you with the data that we accumulate and consult with you about which ones to target and why. You can change the keywords you want to track at any time.
SEO marketing packages at 2Rivers Media start at $400 a month and go up from there based on what your business and website needs are. Ask us about our local, Grand Junction, Colorado SEO packages.
This Google My Business connection makes sure your business address and website are properly linked to your Google My Business page to give your full authority with Google.
Blogs help to grow your site and enhance your online visibility. Web pages are assigned a value, and the higher this value is, the more likely Google, BING, DuckDuckGo and other search engines are to show your page at the top of the organic search results. To obtain this, your website needs to produce content that other authoritative websites want to share with their readers. Well written, informative blogs get shared, which generate backlinks, which boosts your domains authority raising your SERP.
Determined by multiple factors, page authority is generally based on how many backlinks a page can generate and how many of those backlinks are quality ones that come from other authoritative websites. While the saying “you get out what you put in” can apply to everything in life, it safe to say that it definitely applies to copywriting for article writing and SEO.
Authoritative websites don’t want to share an article that is a rip off of something else that’s already been written. They want to share content that is original, informative and something that their readers will obtain value from. After all, if they keep sending their customers and website readers to mediocre articles they may end up losing them.
Avoid backlinks to your blog articles from…
- Websites that generate a lot of spam.
- And, websites with a low domain authority.
A lot of people dread writing blogs, let alone good ones because they take time (over 1,000 words, and that’s small) or money. This leaves you with a few options.
- You can find a copywriting service to do it for you where you may or may not get someone writing it who knows your industry.
- Write the articles yourself or in-house. Technically speaking, there is no one who should your industry as well as you and your employees do…
- Find a copywriting service that specializes in your industry. While more difficult to find and often times more expensive, this option tends to be your best bet to obtain the quality you need to get content shared online.
So, why are blogs important for your website? To help bolster your online presence and domains authority. Once you achieve this high level, your posts, pages and products will rank at the top much faster than you could have ever expected “as if everything you touch, or write in this case turns to gold”.
If you have any questions about writing blogs for your website, shoot us an email to see how we can help boost your domain authority and bolster your online presence.
This is a pretty loaded question. A lot of this will have to do with how competitive your market is. We have seen brand new website with page 1 rankings in under 6 months. Again, this is based on a multiple factors.
If you don’t have search engine optimization, your website will have to rely on social media, paid ads and other forms of advertising to obtain traffic. With more ads and map searches taking precedence over organic SEO, it’s now more important than ever to rank at the top.