2019 Social Media Marketing Guide

2019 Social Media Marketing Guide

Social media marketing is the process of gaining website traffic through social media sites such as Facebook, Twitter, Pinterest, and other related websites. This 2019 social media marketing guide offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune into for information. It’s critical to leverage social media marketing to build your brand, drive demand, and engage your buyers.

2Rivers Media’s social media marketing guide centers its efforts to create content that attracts more attention and encourages your site’s readers to share it across their pages, and other social media networks. When the underlying message spreads from user to user and resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, will result in earned media marketing v.s. paid marketing.

Social media often feeds into the discovery of new content such as news stories, or “discovery” as search activity. Social media also help build links that in turn support your SEO efforts. Many people also perform searches on multiple social media sites to find content. Connections from social media will also impact the relevancy of some search results, some either within a social media network or at a more mainstream search engine.

Plan ahead and save time later.

As discussed previously, building a social media marketing plan is essential. Consider using keyword research to brainstorm content ideas that will interest your target audience.

The old cliche “CONTENT IS KING!”.

Consistent with other areas of online marketing, content is king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and infographics in addition to classic text-based content.

Keep your brand’s image consistent and your mission statement strong.

Using this strategy on social media for marketing enables your business to project your brand image across a variety of different social media platforms and different groups of people. Each platform has its own unique environment and voice, your business’ core identity should stay consistent.

Blogging for social media platforms.

Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.

Who’s your target audience on social media.

Marketing, on and off social media, starts with understanding your ideal customer. Building a rich context about your target audience takes time, but there are steps you can take immediately that will put you in a better position at the start.

Spend some time researching your target audience, looking for demographic and psychographic data or observable patterns that help you form a mental image of who is likely to buy from you. This helps to inform your initial strategy but also help you develop a voice and tone for your brand that resonates with them.

Social media links.

While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Linking to outside sources improves trust and reliability, and you may even get some links in return.

Measure your social media marketing success with analytics

You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure the success of your social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.

2019 social media marketing guide.

It sounds obvious, but it needs to be said: Social media is a lot different as a business owner or marketer than as a casual user. Your aim now is to get a positive return on the time, money, and effort you spend on it. That requires the intention behind every action.

Social media marketing has really come of age in the last few years. This is particularly important for smaller businesses to understand because social media has leveled the playing field to the point that smaller brands now have a genuine chance of competing on the same platforms as their larger competitors.

If your brand is looking for help with your social media marketing, give Open Season Media a call and see how we can help grow your business on Social Media.

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Mark Lembke
14:13 30 Dec 19
2Rivers Media is a very professional company to work with. They went above and beyond my expectations for In-Rut. The... web design is second to none and we love their creativity. I would recommend them to anyone looking to enhance their online image.read more
Amber Sherrill
Amber Sherrill
20:43 14 Sep 19
Adam is awesome! He is quick to make the changes you want and is great at communicating expectations and updates. I... would highly recommend him.read more
mark anthony
mark anthony
23:05 30 May 19
Adam was easy to work with, he attention to detail impressed me. He followed through with everything he said he would... do. It was refreshing to have a business treat us like we were his top priority. I can refer my friends and clients here for their needs with great confidence.read more
Matt Garis
Matt Garis
21:59 28 May 19
I have been working with 2Rivers Media for going on 3 years now and can’t say enough about their work and service.... They always deliver on time and on budget. Can’t recommend them enough for a complete web design solution.read more
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James Huskey
21:59 28 May 19
Finally got my site up to date! For great customer service and a first class website that will get you noticed...... “2Rivers Media” is who you need call. Jamesread more
Taylor Guest
Taylor Guest
20:39 22 Apr 19
Adam at 2Rivers Media put my lure company, Boca Chica Baits, on the map. Until he did my site redesign, my website... traffic was minimal. Once he optimized my site’s flow and how it ranked in Google, the orders flooded in! I highly recommend Adam and 2Rivers Media if you’re looking for a new site build or a site redesign, especially if you’re in the outdoor industry. As an avid outdoorsman himself, Adam knows what it takes to create an outdoor site that stands above the rest. Keep up the great work, Adam!read more
Chuck Denson
Chuck Denson
21:06 18 Apr 19
2 Rivers built me a quality website and they also offer great customer service!
EquusEQ Equine Massage Therapy
EquusEQ Equine Massage Therapy
22:12 17 Apr 19
Adam, of 2Rivers Media, is a savant website builder. He listens, he is responsive, he has extraordinary skill, he does... the seemingly impossible and he always, always, always stays in touch and is communicative. I could not recommend 2Rivers Media highly enough.read more
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