Social media marketing is the process of gaining website traffic through social media sites such as Facebook, Twitter, Instagram, Pinterest, and other related websites. This 2020 social media marketing guide offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune into for information. It’s critical to leverage social media marketing to build your brand, drive demand, and engage your buyers.
2Rivers Media’s social media marketing guide centers its efforts to create content that attracts more attention and encourages your site’s readers to share it across their pages, and other social media networks. When the underlying message spreads from user to user and resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, will result in earned media marketing v.s. paid marketing.
Social media often feeds into the discovery of new content such as news stories, or “discovery” as search activity. Social media also help build links that in turn support your SEO efforts. Many people also perform searches on multiple social media sites to find content. Connections from social media will also impact the relevancy of some search results, some either within a social media network or at a more mainstream search engine.
Plan ahead and save time later.
As discussed previously, building a social media marketing plan is essential. Consider using keyword research to brainstorm content ideas that will interest your target audience.
The old cliché “CONTENT IS KING!”.
Consistent with other areas of online marketing, content is king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and infographics in addition to classic text-based content.
Keep your brand’s image consistent and your mission statement strong.
Using this strategy on social media for marketing enables your business to project your brand image across a variety of different social media platforms and different groups of people. Each platform has its own unique environment and voice, your business’ core identity should stay consistent.
Blogging for social media platforms.
Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.
Who’s your target audience on social media.
Marketing, on and off social media, starts with understanding your ideal customer. Building a rich context about your target audience takes time, but there are steps you can take immediately that will put you in a better position at the start.
Spend some time researching your target audience, looking for demographic and psychographic data or observable patterns that help you form a mental image of who is likely to buy from you. This helps to inform your initial strategy but also help you develop a voice and tone for your brand that resonates with them.
Social media links.
While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Linking to outside sources improves trust and reliability, and you may even get some links in return.
Measure your social media marketing success with analytics
You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure the success of your social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.
2021 social media marketing guide.
It sounds obvious, but it needs to be said: Social media is a lot different as a business owner or marketer than as a casual user. Your aim now is to get a positive return on the time, money, and effort you spend on it. That requires the intention behind every action.
Social media marketing has really come of age in the last few years. This is particularly important for smaller businesses to understand because social media has leveled the playing field to the point that smaller brands now have a genuine chance of competing on the same platforms as their larger competitors.
If your brand is looking for help with your social media marketing, give 2Rivers Media a call and see how we can help grow your business on social media.