Tips For Improving Local SEO For Small Business

Tips For Improving Local SEO For Small Business.

One of the most important digital marketing strategies small businesses can focus on is local SEO. This form of search engine optimization benefits small businesses for numerous reasons and can greatly improve your local presence and customer base as well as increase your company’s online reputation. Below you will find a list of tips that can help improve local SEO results for your small business while generating you more leads and sales.

Tips for boosting your small business local SEO results.

  • Claim your GMB listing.
  • Consistent NAP (Name, Address, Phone Number).
  • Online reviews.
  • Local link building.
  • Geotagging images on your website.
  • Optimize for voice-search.
  • Optimize keywords and meta tags.

Claim and maintain your Google My Business listing.

This should go without saying, but many small businesses have not claimed or have and do not properly maintain their GMB listing almost rendering it useless, when this is in fact one of your most important local marketing tools.

Make sure you have a consistent NAP.

What’s an NAP, just an abbreviations for (Name, Address, Phone Number). Customers, and Google hate it when you have multiple local business listings and they all have different business information. Make sure that your Yelp, Facebook, Instagram, Manta, Yellow Pages, GMB, and other directory listings all have consistent and accurate information.

Ask for online reviews.

Customers want to see reviews, with GMB listing reviews you can share your review links across social platforms, create QR codes to ask for reviews in store or office, and embed reviews into your website for better customer engagement and schema markup that can be featured in Google search helping your website stand out from the rest.

Keywords and local content creation.

You should be analyzing and incorporate local keywords naturally into your website content, meta tags, and headings. Pair that with create location-specific content, such as blog posts or pages that highlight local events, news, or activities and you’ll be on your way to 1st page Google rankings.

Keyword lists can get long, we suggest you start with a general list, then categorize and group keywords.

Build links with other local businesses.

Googles search algorithm likes to see other reputable sources cite or link back to your websites content. The same goes for social media. This is why it is important to work with other local businesses to generate content and other forms of collaborations to help improve your domains authority. This works both locally and nationally.

Geotag images on your website.

If you want images to show up in local Google search results then you should be utilizing Geotagging on your website images. You should also be optimizing your image ALT and TITLE tags to be as descriptive as possible.

Optimize your website for Voice-Search.

Although new. You should be optimizing your content for Voice-Search, as many local searches are conducted through voice-activated devices. With improvements to this technology, Voice-Searches are likely to increase in the coming years making it more important now than ever to implement.

If you have any questions about local SEO or about how we can help improve your search and map results, contact 2Rivers today.