Why Organic SEO over Pay-Per-Click ads?
The short answer: Because all organically created landing pages are residual links (as long as your website is “up and running” those links will be there. PPC ads are gone when you stop paying for them.
Organic SEO and landing pages
Organic content and SEO is just what it sounds like. Organically and originally created content, by you (our client), us (2Rivers Media), or a collaboration between us.
Not only does Google HATE duplicate content, but so does your audience! People want to see the “raw you”, and what makes you different than the rest or original within your industry.
We get it, not everyone is a writer, wants to write, or has the time to write content for their websites. We get that, but this content is a must and your landing pages need to “serve a purpose”, and not just for Google search.
Relay a compelling message
You can have a page atop Google search rankings and if it doesn’t “tell your story or message” correctly it won’t convert. Your companies message needs to be clear and concise.
Think of it as WHO, WHAT, and HOW
The WHO: This isn’t about who you are or your company is. WHO are you targeting, what is your target audience.
The WHAT: Obviously, what are you selling. WHAT product or service are you marketing.
The HOW: How in the heck is your product or your service going to better your customer’s lives and or experiences. HOW does your product/service benefit people.
A long term investment that pays off!
Search Engine Optimization is a long term investment. Done right, can create exponential growth for your business that is residual, unlike PPC advertising and paid social media ads. A comprehensive strategy will allow you to hold rankings, receive constant and growing traffic, and engage with interested consumers.
This level of SEO is achieved with unique original content, continuous site maintenance, and precise research. It is the foundation for which successful digital marketing can be built and all starts with your link structure.