Geofencing & Location Based Advertising
Target prospects in precise places — your competitors, events, or neighborhoods with strategic mobile ads.
Start Your Geofence Strategy Today
What Is Geofencing?
Geofencing lets you draw a virtual boundary around real-world locations and deliver ads to mobile users who enter that area. Imagine drawing a fence around a competitor’s storefront or a busy event in Tulsa and sending special offers to users within that zone.
It’s a powerful way to reach people at the moment they’re near a location relevant to your business — and steer them toward your offering instead.
How Geofencing Works
Step 1: Define Target Zones — We map areas like competitor locations, trade show venues, specific neighborhoods, or ZIP codes.
Step 2: Configure Boundaries — Use circles, polygons, or custom shapes to match real-world areas.
Step 3: Serve Ads to Devices Inside the Zone — When mobile devices enter your fence, they become part of your audience pool.
Step 4: Track & Attribute — We log exposure, engagement, and (if integrated) link conversions or foot traffic to zones.
Why Geofencing Works Locally
For Oklahoma businesses, geofencing gives you hyper-focus. You’re not paying for broad reach, you’re paying only for people in zones that truly matter:
- Competitor Targeting: Draw fences around competitor shops and persuade customers to consider you.
- Event Attendees: Target fairs, conventions, shows, or stadiums during high foot traffic.
- Neighborhood Campaigns: Reach residents of specific subdivisions or ZIP codes.
- Layered Retargeting: After someone leaves a fence, you can re-engage them with new messaging.
Because the targeting is so precise, your cost per exposure is lower and your message is more relevant — leading to better engagement and ROI.
Our Geofencing Services
- Zone Recommendation & Mapping: We propose fences based on your market, competition, and customer behavior.
- Ad Creative & Design: Mobile-optimized ads written and designed for micro-targeted audiences.
- Multi-Channel Delivery: Serve across apps, social, mobile web, and display networks.
- Frequency & Exposure Control: Avoid ad fatigue by capping impressions per device.
- Analytics & Attribution: Track which zones are performing best and adjust accordingly.
- Ongoing Optimization: We expand or refine fences, rotate creative, and reallocate budget dynamically.
Best Use Cases for Geofencing
Geofencing shines for:
- Competitor locations — turn their foot traffic toward you.
- Trade shows, expos, events — capture attention when prospects are in attendance.
- High-value neighborhoods — focus on affluent or target ZIPs.
- District or campus zones — target universities, hospitals, business parks.
Each use case gives you the chance to reach precisely when and where your ideal audience is close by, a strategic advantage over blanket ad campaigns.
How We Execute Your Geofencing Campaign
1. Consultation & Zone Audit: We learn your goals and map potential fences.
2. Creative Setup: We design ads tailored to micro audiences within the fences.
3. Launch & Monitor: Ads begin delivering to devices entering those zones; we collect exposure data and engagement metrics.
4. Refine & Scale: We expand high-performing zones, test new creatives, and shift budget to top-performing areas.
Ready to Draw Boundaries That Capture Customers?
Let’s design geofence zones that attract the right eyeballs at the right time. We’ll map, deploy, optimize, and measure — so your ad spend goes where it belongs.
Request a Geofencing Strategy Session | See Our Marketing Services
“Your website is your businesses lifeline, treat it like one.”
To get started with your SEO marketing campaign, fill out the details on the form found here.
Directly no, Pay-Per-Click ads do not boost your SEO. However, good traffic from a quality PPC ad campaign can help raise overall traffic and reduce bounce rates which do have a positive impact on your websites SEO.
2Rivers has an extensive list of keyword research tools that help find keywords that generate traffic, offer the best ROI and are related to your business. We present you with the data that we accumulate and consult with you about which ones to target and why. You can change the keywords you want to track at any time.
SEO marketing packages at 2Rivers Media start at $400 a month and go up from there based on what your business and website needs are. Ask us about our local, Grand Junction, Colorado SEO packages.
This Google My Business connection makes sure your business address and website are properly linked to your Google My Business page to give your full authority with Google.
Blogs help to grow your site and enhance your online visibility. Web pages are assigned a value, and the higher this value is, the more likely Google, BING, DuckDuckGo and other search engines are to show your page at the top of the organic search results. To obtain this, your website needs to produce content that other authoritative websites want to share with their readers. Well written, informative blogs get shared, which generate backlinks, which boosts your domains authority raising your SERP.
Determined by multiple factors, page authority is generally based on how many backlinks a page can generate and how many of those backlinks are quality ones that come from other authoritative websites. While the saying “you get out what you put in” can apply to everything in life, it safe to say that it definitely applies to copywriting for article writing and SEO.
Authoritative websites don’t want to share an article that is a rip off of something else that’s already been written. They want to share content that is original, informative and something that their readers will obtain value from. After all, if they keep sending their customers and website readers to mediocre articles they may end up losing them.
Avoid backlinks to your blog articles from…
- Websites that generate a lot of spam.
- And, websites with a low domain authority.
A lot of people dread writing blogs, let alone good ones because they take time (over 1,000 words, and that’s small) or money. This leaves you with a few options.
- You can find a copywriting service to do it for you where you may or may not get someone writing it who knows your industry.
- Write the articles yourself or in-house. Technically speaking, there is no one who should your industry as well as you and your employees do…
- Find a copywriting service that specializes in your industry. While more difficult to find and often times more expensive, this option tends to be your best bet to obtain the quality you need to get content shared online.
So, why are blogs important for your website? To help bolster your online presence and domains authority. Once you achieve this high level, your posts, pages and products will rank at the top much faster than you could have ever expected “as if everything you touch, or write in this case turns to gold”.
If you have any questions about writing blogs for your website, shoot us an email to see how we can help boost your domain authority and bolster your online presence.
At 2Rivers, we want to help you figure out how big your website really needs to be. Depending on your website and marketing goals, your website could require more or less pages. More is not always better, and each project is unique. A well designed, intentional website speaks to your consumer, no matter the size. Starter websites will typically contain the following pages (6 – 7).
- Home
- About
- Services/Products
- Testimonials
- Contact
- Privacy Policy
- Website Accessibility Statement
Depending on your marketing approach, businesses with higher competition may want to invest in SEO, PPC, or Social Media Marketing. If investing in SEO, the size of your website is much more likely to increase.
All websites are designed with best speed, security, and SEO practices to ensure that you get the most of your investment. If you would like to talk about SEO services for your extremely competitive business, don’t hesitate to reach out.
If you don’t have search engine optimization, your website will have to rely on social media, paid ads and other forms of advertising to obtain traffic. With more ads and map searches taking precedence over organic SEO, it’s now more important than ever to rank at the top.
Getting started is easy! Contact us for a consultation where we’ll discuss your needs, goals, and how we can help. We’ll then create a customized plan to ensure your website and marketing efforts are aligned with your business objectives.
Companies We Work With
